10 March 1963 - full-page add posted at daily 'O Estado de São Paulo' - TV Excelsior, Channel 9 was the best TV station in the nation. Here are some of its attractions:
Comedies: Moacyr Franco, José Vasconcellos, Murilo Amorim Correa, Walter Stuart, Lolita Rodrigues, Celia Coutinho, Homem de Mello, Irvando Luiz, Fernando Baleroni etc.
Shows: Brasil 63 with Bibi Ferreira, Moacyr Franco Show, Show do Meio-dia, Concionissima 63, Juca Chaves Show, Musical Luiz Vieira, Musical Elizeth Cardoso.
Orchestras: Sylvio Mazzucca and Enrico Simonetti.
TV films: Ben Casey, Dr. Kildare, Mr. Lucky, Laramie, Mr. Magoo, Reis do Riso (Comedy capers),
'Encontro com Luiz Vieira' on TV Excelsior.
Moacyr Franco Show was on every Thursday night.