Tuesday, May 13, 2014

ALDA PERDIGÃO

Alda Perdigão was born on 19 September 1934 and started singing as a duo with her older brother Osnir Perdigão in 1941, when she was only 7 years old. Os Irmãos Perdigão (Perdigão Brothers) became a fixture at kids' show 'Clube do Papai Noel' (Santa Claus' Club) at Radio Difusora and later on when they grew up a little they were the main attraction at Radio Tupi's 'Gremio Juvenil Tupi'. 

Osnir Perdigão ended up leaving the duo to pursue a career as a song-writer and Alda went solo. Soon, she was signed by Radio Nacional paulista when it opened in São Paulo. Alda stayed with the O.V.C. (Organização Victor Costa) for 6 years. During this period she finally had the chance to record for Mocambo-Rozenblit and went to #1 with 'O casamento da Princesa' a Carnaval-hit in early 1956. 

In September 1958, Miss Perdigão was signed by Radio Record - the most popular radio station in São Paulo where she had a weekly programme. Times, though, were changing quickly as record-playing became more important than live radio appearances.

By 1961, Alda had become a 'bottle blonde' and started a weekly TV show at TV Cultura. In 1962 she hit the big time when she covered Gilbert Becaud's sensational 'Et maintenant' as 'E agora?'. As her contract with Philips had expired (before the single went viral) Alda signed with RGE Records where she stayed for most of the 1960s. 

At RGE Alda recorded mostly covers of Italian and French hits which didn't do much for her or anyone else. Times had indeed changed and by the mid-1960s a new crop of rock'n'rollers started ruling the waves and diminutive Alda Perdigão retired to her family. 

'Sonata do amor divino' was Alda Perdigão's album for RGE in 1963. Miss Perdigão had had her best year in early 1963 with 'E agora?' translation of Gilbert Becaude's 'Et maintenant?' that she recorded for Philips going up the singles' chart. 

She was poached by RGE and signed a good contract with the São Paulo label in time to release an album before the year ended. But unfortunately times were changing and Alda didn't do much at RGE but record covers of Italian hits. 


Irmãos Perdigão - Alda & Osnir Perdigão had a state-wide popularity due to their frequent performances at radio shows on Radio Tupy. 

Singer-M.C. Hebe Camargo presents Alda Perdigão at a show at TV Paulista, Channel 5 in the 1950s during Carnaval celebrations.
same happy crowd at TV Paulista, Channel 5.  
Alda (squatting near the flower arrangement) among performers from TV Tupi. Walter Forster, wearing sun glasses is at the centre; Hebe Camargo is wearing a white dress at the left. Panair do Brasil stairs can be seen on the far-left.
Alda wears the same skirt at a function on the radio. 
Alda is accompanied by Rago and his electric guitar; Jucy plays the guitar on the left and Zezinho at the accordion. 
Alda Perdigão signs with Mocambo Records where she had her greatest hit ever: 'O casamento da princesa'. Maestro Portinho at the far-right looks on while the diminutive singer signs the contract.
At a record-shop in Recife-PE promoting the 78 rpm single 'Os pobres de Paris' b/w 'O casamento da Princesa' in 1956.

Alda in various times of her career as a singer. Revista Carioca interviews her before she had a chance to record. Alda says she likes to read novels by Erico Verissimo and Stephan Zweig. She also says she sews her own gowns.  


Alda Perdigão is signed by Radio Record the leading radio station in São Paulo and premieres on 2 September 1958.



Alda also has availed herself of  the peroxide bottle some time in 1961... here she sings at 'É hora de Alda Perdigão' her own TV show at Cultura, Channel 2, at 8:30 PM once a week. 
TV Guide 'Intervalo' September 1969.

Alda Perdigão signs up with RCA Victor having A&R man Julio Nagib on the right. 
Alda joined RCA Victor sometime in the early 1960s having been welcomed by Nipper.
circa 1961 at Hotel Casino San Rafael in Punta Del Este, Uruguay. 


on the cover of 'SP na TV' 30 May 1960.
Alda Perdigão's popularity kept on going until her last big hit 'E agora?' in 1962.

Here's Alda Perdigão next to Uruguayan band-leader Pocho whose real name was Ruben Perez. She had been a crooner with Pocho's orchestra for about 8 years singing Brazilian pop, boleros and Italian pop. Pocho moved on to Mexico where he later died of a heart attack.





Alda Perdião, actress Vida Alves and author Thais Matarazzo at the launching of 'A rapaziada do Bras'.
Alda chats with actress Vida Alves about the book 'Rapaziada do Bras'.
Alda Perdigão & Pablo Duarte, her grandson on 31st May 2014. 
Thais shows the page with Alda Perdigão's photo while Pablo looks on... 
fado singer Ciça Marinho & Alda Perdigão... Paulo Iabutti in the background - 31st May 2014.
Pablo Duarte, Alda Perdião & Thais Matarazzo. 

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