Friday, August 30, 2019

Eladyr Pôrto 1930s - 1940s

Eladyr Pôrto on the cover of 'A Noite Ilustrada', 4 August 1942. I wonder whether people thought Eladyr had a resemblance with Hollywood star Dorothy Lamour.  
Eladyr at 'O Malho' 1936
Eladyr at Radio Ipanema 'round Conductor Gaó's piano.
Eladyr gives a few tips on how to be a glamorous woman sponsored by Coty.
'Vamos Ler', Rio, 14 August 1941
Eladyr on a routine day... rain might be on the horizon... 
sultry Eladyr models for Gally. 'O efeito encantador e moderno que Eladyr Porto soube tirar do antiquíssimo véu feminino...'
Eladyr in a 'Devil-may-care' moment for Gally's perfume 'Narciso Azul'... eterniza os momentos sublimes com as mais doces recordações: eau de Cologne, essence, lotion, oil and face powder.
Style & glamour in one word: Eladyr Porto.
even though Rio steamed... Eladyr wore fur... 
sometimes Eladyr climbed down from the pinacles of high-fashion to promote Neurobiol, a tonic for the brain... 
Eladyr at her apartment in Rio de Janeiro in the 1950s. 
'Carioca' n.897, reports about Elady'rs soujourn in São Paulo's PRG-9 Radio Nacional for the month of October 1952. She was impressed with the enthusiasm of the Paulista audience at the radio station auditorium.
Eladyr Pôrto's bad press. Monthly magazine 'A Cigarra' issue August 1954, publishes a not very endearing note about Eladyr's ability to sing a good dittie. Journalista J. Chamusca had an axe to grind when he claimed Eladyr sang sambas in Argentina e other Latin American countries whereas whenever in Brazil she chose to sing tangos. Is there anything wrong with that? Chamusca thinks so.

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