Tuesday, August 12, 2014

1 9 6 3 - 1 9 6 4 in a scrap book

I don't know who invented scrap-books. I have always had scrap-books where I pasted clippings from magazines and newspapers until the Internet came along. My scrap-books were usually dedicated to my favourite pop stars and their latest hits. I had a friend called Claudete Deleva who was a little different. She loved pop music and the films but she liked all kinds of news too be it political or straight from the scandal sheets like 'Ultima Hora' and 'Notícias Populares' two very popular São Paulo newspapers. 

When I met Claudete in 1966, she had this seamstears's book filled with clippings of all kinds. I thought it 'funny'. I eve laughed at the things she considered 'important' enough to be included in the scrap-book. Now, looking back at it I see it is priceless because it captured a slice of time in the popular culture of late 19631964 and early 1965.  


Claudete obviously had her preference in music & cinema. She loved Italian rocker Rita Pavone and was partial to Sarita Montiel in the movies. Apparently, Claudete starts her scrap-book around the time John Kennedy was murdered in Dallas, Texas.

Actress Maria Vidal drank poison and died later in hospital 14 May 1963; Mexican singer Miguel Aceves Mejia would visit Brazil soon; Janio Quadros had resigned as President in 1961, but was still the butt of jokes; President João Goulart would soon be toppled by a military coup that would drag the country back 100 years; Laura wanted to become Lauro; beautiful singer Gilda Lopes was depressed because her 9 year-old son had lost an arm in a bus accident;  British 'Profumo affair' was still raging; Audrey Hepburn and Shirley McLaine played a lesbian love-affair in a William Wyler movie called 'Infâmia' based on Lillian Hellman's 'The children's hour'; Chubby Checker and the twist were still popular; Miss Brazil was Black for the 1st time ever; monokini was in, bikini was out; controversial writer Adelaide Carraro of 'Eu e o governador' fame wanted to became a painter; Cassandra Rios who wrote mainly about lesbian love was accused of kidnapping; Henrique Lobo, a famous DJ changed radio stations, radio was still important enough to be news; the Beatles had arrived; Trini Lopez was a new release; Rita Pavone had a Brazilian romance; Brigitte Bardot visited Rio with Bob Zagury, her Brazilian beau; Edith Piaf married a Greek man young enough to be her son

John Kennedy is murdered in Dallas, Texas
Miguel Aceves Mejia - Maria Vidal 
President Janio Quadros (1961) - President João Goulart (1961-1964)
Pelé 
Woman living as a man
Gilda Lopes, her sadness & depression about her son's accident.
Gilda Lopes (13 April 63) & Mila Moreira on the cover of Fatos & Fotos (28 Sept 1963).
Norma Benguel (5 Jan 63) & Irma Alvares (18 May 63).
John Profumo & Mandy Rice - Audrey Hepburn & Shirley McLaine
Ângela Maria - Chubby Checker - Hebe Camargo - Leonor Mendes de Barros - Rita Pavone
Vera Lucia Couto, Miss Guanabara 1964 
Adelaide Carraro - Cassandra Rios 
Brigitte Bardot in Cabo Frio-RJ
Henrique Lobo, DJ, leaves Radio Excelsior 
The Beatles had their photo reversed
European cinema - Brigitte Bardot and her Brazilian beau
Rita Pavone & her Brazilian beau - Edith Piaf & her Greek beau
Sabu - Paul Anka 
'A moça que veio de longe' the trend-setting soap-opera - 'O direito de nascer' revived from radio times.
'O Cruzeiro' 23 June 1963 (Pope John XXIII) & 27 July 1963 with Hebe Camargo on the cover.  
Doctor Kildare's Richard Chamberlain - Rinaldo Calheiros 
Wilson Miranda - Ronnie Cord 
Rita Pavone - Roberto Carlos 
Carlos Zara - Lolita Rodrigues 

Singer Agnaldo Rayol said he was not a drug addict; 'A moça que veio de longe' (The girl that came from afar) was the most popular TV soap-opera ever, starting a trend that has lasted 30 years up to date (2014); 'O direito de nascer' the most popular radio soap-opera ever was re-enacted on TV with similar success; Richard Chamberlain's 'Dr. Kildare' was top TV Excelsior; Rinaldo Calheiros sans Silvana still managed to appear on the cover of TV guide even without a hit-record; the same might be said of Wilson MirandaRonnie Cord was #1 with 'Rua Augusta', the 1st real Brazilian rock; Rita Pavone was the Italian Volcano; Roberto Carlos was young and new; actors Carlos Zara and Lolita Rodrigues were popular among soap-opera viewers; Sarita Montiel had known better days but she still had a faithful fan-club (Claudete being one of them); middle-aged comedian Dercy Gonçalves (she was 58 in 1964) was really hot on TV Excelsior with her weekly show.

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