Sunday, June 1, 2014

TV Excelsior Canal 9 - São Paulo

Jacqueline Myrna, a Romania expatriate, was a typical new 'product' of São Paulo's TV Excelsior, Channel 9. She went from chorus girl to major star in matter of months being constantly on the small screen noon, day and night. Here's Jackie in a Santos record shop in 1963, doing some kind of public relations where she signed autographs. 

10 March 1963 - full-page add posted at daily 'O Estado de São Paulo' - TV Excelsior, Channel 9 was the best TV station in the nation. Here are some of its attractions: 

Comedies:  Moacyr Franco, José Vasconcellos, Murilo Amorim Correa, Walter Stuart, Lolita Rodrigues, Celia Coutinho, Homem de Mello, Irvando Luiz, Fernando Baleroni etc.

Shows: Brasil 63 with Bibi Ferreira, Moacyr Franco Show, Show do Meio-dia, Concionissima 63, Juca Chaves Show, Musical Luiz Vieira, Musical Elizeth Cardoso.

Orchestras: Sylvio Mazzucca and Enrico Simonetti.

TV films: Ben Casey, Dr. Kildare, Mr. Lucky, Laramie, Mr. Magoo, Reis do Riso (Comedy capers), 

'Encontro com Luiz Vieira' on TV Excelsior.
Moacyr Franco Show was on every Thursday night.
Teatro Cultura Artística, na Rua Nestor Pestana, foi arrendado por tempo indefinido pela TV Excelsior, Canal 9. 

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